Wednesday, April 25, 2001

I'd like to take a moment to fully appreciate the coolness of Jane Pratt. Frankly, the woman deserves more than a moment. She rocks. Really. Truly. I want to meet her; I want to emulate her intangible coolness. OK, well now I just sound obsessive. You may ask, ever-so-naively, "Who is this Jane Pratt you speak of?" Jane Pratt's probably best known for the creation and development of (the now-defunct) Sassy magazine. From its debut in 1988, Sassy challenged the sickening norms set forth by other magazines aimed at teenage girls. It touted having self-esteem, wit, poise, and intelligence as worlds more important than plucking eyebrow hair or getting rid of "pesky jelly rolls." With its sharp commentary, new-feminist attitude, and courage to address real issues, Sassy won a huge base of dedicated readers. As Jane Pratt aged further and further away from her teenage years, she felt it was time for a change. She left Sassy (which *sigh* flopped without her) and, after a brief stint as a talk show host, went on to start Jane magazine, a magazine in the spirit of Sassy, but directed at the 18-34 year old group instead of the high school crowd. With a more mature audience as her target, Jane (and Jane) has only further diversified her role as a women's pop culture icon, and has used her new freedom to publish articles even more frank and honest than what was allowed when she was writing for teenagers. Not surprisingly, Jane is still thriving, with Jane herself as its driving force and creative visionary. Jane Pratt has also written two punchy books, Beyond Beauty: Girls Speak Out on Looks, Style, and Stereotypes and For Real. At the rate she's going, Jane Pratt is sure to be successful for years and years to come. I just can't wait to see what's she'll do next!

:: posted at 4/25/2001 11:10:00 PM | link | | ^top

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